Who We Are

Meet Urban Planting: Your Hydroponics Experts in The Netherlands

Bringing sustainable farming and home hydroponics to urban gardeners and small businesses across Benelux.

Our Story

Founded in Kerkrade, The Netherlands, Urban Planting started as a passion project to make hydroponic systems accessible for everyone. In a region where space is limited and sustainability is key, we saw the need for efficient, water-saving solutions like NFT, DWC, and aeroponics. Today, we serve the entire Benelux area, helping private people and small businesses— from restaurants to campsites—grow their own fresh greens, vegetables, strawberries, micro-greens, and tomatoes. Our journey began with a simple balcony setup, and now we design, build, and install custom hydroponic installations that promote self-sustainable fresh produce.

With roots in urban gardening, we’ve grown to become leaders in eco-friendly hydroponics, focusing on innovation and community. Our systems save water, reduce waste, and empower users to embrace sustainable farming practices right at home or in their business.

Our Mission and Values

At Urban Planting, our mission is to enable urban gardeners and small businesses in Benelux to achieve self-sustainability through advanced hydroponic systems. We believe in making fresh, healthy food accessible without compromising the planet.

  • 💧 Water Saving: Committed to technologies that minimize water use for a greener future.
  • 🌍 Eco Friendly: Promoting sustainable farming that reduces environmental impact.
  • 🥦 Local Food: Empowering communities in Kerkrade and beyond to grow their own produce.
  • 🤝 Community Focus: Providing custom designs, installation support, and maintenance guidance.

We value innovation, reliability, and customer satisfaction, ensuring every hydroponic installation is tailored to your needs—whether it’s a home balcony kit or a restaurant solution.

Meet Our Team

Team member Jan de Vries
Jan de Vries, Founder & Designer

With 10 years in hydroponics, Jan specializes in NFT and DWC systems, creating custom designs for urban spaces.

Team member Sophie Muller
Sophie Muller, Installation Expert

Sophie handles aeroponics installations and provides on-site support across Benelux, ensuring seamless setups.

Team member Tom Jansen
Tom Jansen, Maintenance Coach

Tom offers guidance on system maintenance, helping clients achieve long-term success in sustainable farming.

Join Our Journey Towards Sustainability

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